As the Author of “Jellybeans Morning, Noon and Night,” I have planned a few book signing events. I have also planned more than my share of events as the Director of Marketing/Events for a magazine publishing company for the past 10 plus years.
Aside from your goal to sell books at a book signing, the main goal of planning any event is making it memorable for your guests. One of my favorite parts of my events is Making Paper Chef Hats.
The kids in the book “Jellybeans Morning, Noon & Night” wear their own chef hats while cooking jellybeans for breakfast, lunch and dinner. Inviting guests at my event (kids and adults alike) to make a paper chef hat of their own gets the audience excited and helps them become more connected with these characters.
It is also personally rewarding when I sit back to read the book because I’m usually looking out at a sea of little chefs wearing colorful and personalized paper chef hats. I am also in character wearing my own chef hat and cooking apron.
Another way I try to engage and help make my guests feel welcome at my events is by having them sign my guest book. I place a print out of an empty jellybean jar on a table by the entrance, along with a couple of ink pads. When guests arrive, they are invited to sign the guest book by stamping their finger on the jellybean jar. The fingerprint, no matter the color, looks like a jellybean. I also provide wipes for my guests to clean the ink from their fingers that they all very much appreciate.
The sign in book not only helps makes it memorable for those who attend, but by the end of the event I have created a great memory sheet for myself to look back on … a filled jellybean candy jar!
If you would like me, Author of “Jellybeans Morning, Noon & Night,” to visit your library, school or store, please email me at: firstname.lastname@example.org.
Download a free sample of “Jellybeans Morning, Noon & Night” for the iPad. Also available in hardcover on Amazon and an ebook for the Nook.